Revision Skincare is a leading skincare line preferred by many dermatologists traditionally sold through distributors and wholesalers. We helped them launch and grow their first DTC channel on Shopify Plus to diversify their business.
Revision Skincare is a leading skincare brand, preferred by many dermatologists, plastic surgeons, and medical spas. Their clinically-proven, high-performing skincare products enhance skin’s appearance and reduce signs of aging, using only premium quality ingredients.
Prior to 2018, Revision Skincare was sold exclusively through skincare professionals and select distributors and wholesale channels. In 2018 they decided to launch a DTC ecommerce channel with the help of Metacake, which is not traditional in their industry.
While a DTC channel had the potential to grow their business substantially, they had to be careful not to compete with or cannibalize their existing business. They also needed to ensure that they would not disrupt their relationships with existing distributors and skincare professionals.
To do this, Metacake helped Revision Skincare launch their ecommerce business on the Shopify Plus platform with several customizations to both the store functionality and the checkout. One example of this was integrating with their backend system to pull in data on all of their skincare professional partners to the ecommerce site, allowing customers to find and select a skincare professional near them.
In the end, Revision Skincare actually provided a new way to support their skincare professional partners and bring them a new stream of revenue with their ecommerce channel.
Since launching their DTC ecommerce channel, it has become an integral part of their business.
Through influencer marketing, paid ads, and email marketing, the DTC channel has grown to be a significant portion of their overall business revenue and is their fastest-growing channel.
This channel became even more important during the COVID-19 pandemic as skincare offices around the world were shut down and their traditional business channel experienced a quick drop in sales. Their ecommerce store has been critical in sustaining Revision Skincare’s business during the pandemic, allowing them to continue serving end customers, as well as providing a stream of revenue for their skincare professional partners.
Metacake continues to provide ongoing store support and optimization services, along with paid ads management and email marketing services to further the growth of Revision Skincare’s business.