At rootberry they believe in the universal truth, “from the roots come the fruits.” It’s true in life, love, and food. It means we make a daily effort to plant seeds, some of which will take root, and one day, bear great fruit.
They live it by crafting fresh, flavorful and convenient plant-based food.
They do it

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What We Did:

rootberry came to Metacake as an innovative food startup offering local delivery while also launching into the retail grocery channel. Metacake partnered with the rootberry team to build the best ecommerce strategy for launching their online store and delivery business. Metacake designed and built rootberry’s ecommerce store on Shopify Plus as well as their B2B portal. Metacake also helped rootberry launch its email marketing channel on Klaviyo and provided ongoing growth consulting.


Why Metacake?

At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).