Author: Ken Ott

Graceland, once the home of Elvis Presley, is now a major tourist destination for Elvis fans from all over the world. It hosts a full

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What exactly does a VP of Ecommerce do? A VP of Ecommerce is the person that runs the entire business unit for your ecommerce channel.

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Metacake, founded in 2011, has been an ecommerce growth agency for quite some time now. We’ve been able to help grow some of the most

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These days, most of us are big fans of the philosophy “work smarter, not harder.” But have you started applying that to your email marketing?

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Email is an incredibly important component of ecommerce, and to do it well, you need a killer ESP (email service provider, not extrasensory perception…). Email

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Shopify exists to power ideas and innovation through ecommerce. Their goal is to enable entrepreneurs and enterprises alike to do ecommerce without technology holding them

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If you are an ecommerce brand, chances are you’re running Facebook ads. And if you’re not, you probably should be (unless you are one of

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Historically, ecommerce owners have struggled with email. What’s that about? Email marketing is a vital tool, something that they absolutely need in order to run

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There are a lot of ways to drive traffic to your site, but many of them are a long game (like SEO or word of

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“Men don’t follow titles. They follow courage.”  from Braveheart Just re-watch this famous scene from Braveheart where William Wallace motivates his troops to walk valiantly

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