Graceland (Elvis Presley) Relaunch Case Study
Graceland, once the home of Elvis Presley, is now a major tourist destination for Elvis fans from all over the world. It hosts a full experience including tours of Elvis’ home (including a garage full of his cars), an amazing park experience (think mini Disney!), retail shops for memorabilia, and even an onsite hotel. Unfortunately, […]
Looking for a VP of eCommerce? 9 Things You Can’t Afford to Compromise On
What exactly does a VP of Ecommerce do? A VP of Ecommerce is the person that runs the entire business unit for your ecommerce channel. They are ultimately responsible for running, managing and growing your ecommerce channel effectively. The VP of Ecommerce helps set your ecommerce strategy based on your business goals. They create the […]
The 7 Components of Happy and Healthy Agency Culture
Metacake, founded in 2011, has been an ecommerce growth agency for quite some time now. We’ve been able to help grow some of the most influential brands in the world, but we’ve always been reluctant to use the agency title. It just doesn’t fit what we’re doing. We, instead, like to call ourselves an un-agency. […]
The Best Shopify Abandoned Cart Emails
These days, most of us are big fans of the philosophy “work smarter, not harder.” But have you started applying that to your email marketing? One of the most effective ways to start doing this is through abandoned cart emails. Whether you’re just launching your business or you’re taking a fresh look at your marketing […]
8 Reasons Klaviyo is a No-Brainer for Ecommerce Companies
Email is an incredibly important component of ecommerce, and to do it well, you need a killer ESP (email service provider, not extrasensory perception…). Email is the best way (and arguably the only way) that you can create predictable revenue for your ecommerce brand. Your email list is an asset that you own and it’s […]
A Year in Review: Shopify Updates From 2018
Shopify exists to power ideas and innovation through ecommerce. Their goal is to enable entrepreneurs and enterprises alike to do ecommerce without technology holding them back. Each year they work towards making the best platform there is to take the friction out of ecommerce for both merchants and customers. So what happened in 2018? Some […]
12 Advanced Shopify Facebook Ads Strategies for Your Ecommerce Store
If you are an ecommerce brand, chances are you’re running Facebook ads. And if you’re not, you probably should be (unless you are one of the incredibly rare brands whose audience isn’t on Facebook). But are you making the most of your Facebook advertising? We manage the ecommerce experience for anywhere from 15-20 brands at […]
The Complete Klaviyo Review for Ecommerce Email Marketing
Historically, ecommerce owners have struggled with email. What’s that about? Email marketing is a vital tool, something that they absolutely need in order to run a successful ecommerce business, but it hasn’t been an easy road. Email platforms traditionally don’t talk to ecommerce platforms. They don’t share data, so even something as simple as segmenting […]
The Top Ways to Drive Traffic to Your Website That Work TODAY
There are a lot of ways to drive traffic to your site, but many of them are a long game (like SEO or word of mouth). So how can you drive traffic today? Well, simply put, you have to pay for it. This is the easiest and most effective way to drive a predictable flow […]
How to Build a High-Performing and Motivated Team
“Men don’t follow titles. They follow courage.” from Braveheart Just re-watch this famous scene from Braveheart where William Wallace motivates his troops to walk valiantly into battle to almost assured death. While you’re not asking your employees to fight for freedom with their lives, the same motivation techniques hold true, no matter what the battlefield. […]