The Undisputed Secret to a Successful Ecommerce Business
If you want to grow your ecommerce business, there are three primary levers you need to be focused on. Lever 1: Traffic The number of people that visit your ecommerce store. Lever 2: Conversion Rate The percentage of that traffic that makes a purchase. Lever 3: AOV The average value of a checkout through your […]
7 Undeniable Reasons Ecommerce Businesses Love To Call Nashville Home
We may be biased, but Nashville is pretty great for ecommerce brands. Here’s the top 7 reasons that make Nashville the perfect fit for your ecommerce business. 1. Density of Talent Nashville is known for it’s music, so needless to say there is a lot of creative talent floating around. Nashville also has a high […]
Top 11 Ecommerce Businesses Based in Nashville
There are so many things that make Nashville a sweet spot to do business, especially for ecommerce and technology companies. Talent, success rate, location, costs (for your business and in terms of cost of living) to name a few. You might just think of country music, songwriters on every corner, and whiskey when Nashville comes […]
How to Prioritize Your Ecommerce Marketing Strategy
THE PROBLEM: You have a million things that you could do, want to do, should do to drive traffic and conversions on your ecommerce site. Where should you start? What should you do first? If you have a running business, jump ahead to our top ecommerce marketing priorities below. If you are just getting started, […]
7 Ways to Get the Most Out of Social Media Advertising
Everyone knows that social media is essential today, especially in the ecommerce world. The good news is that social selling has become a huge additional channel for ecommerce retailers. Social media is no longer just about audience building, but a direct sales channel in itself. But how do you approach social media for ecommerce in […]
Why You Should Be Thinking About Email Marketing Automation
As we’ve said many times, email is back! You may think that it never left, but it certainly went through a bit of a rough patch. Now we are happy to report that it is back in full force and there is a ton of money to be made in doing email right. Today, email […]
How To Convince Your Boss Website Optimization Is Worth It
CRO is the ultimate HiPPO equalizer. Yes, that’s right HiPPO. Not familiar with the HiPPO problem? Well, HiPPO stands for the Highest Paid Person’s Opinion…and in many organizations, that is how decisions get made. CRO changes all of this. It lets opinions be tested so that decisions are made based on proven results, rather than […]
5 Red Flags to Watch Out For in a Marketing Proposal
With over 13 years in this business, we can safely say that we have sent out a lot of marketing proposals of our own, as well as seen a ton from other agencies. So, based on our experience, here is a list of 5 things that you should make sure to double check in the […]
4 Mobile Advertising Trends You Need To Be Aware Of
Mobile advertising is incredibly important, especially in ecommerce. In fact, mobile traffic has overtaken computers as the top traffic source for ecommerce sites. People are using their mobile phones ALL of the time. They are literally attached to our bodies or within a few feet throughout most of the day (and night for that matter). […]
The Complete Shopify Plus Review
What is Shopify Plus? Shopify Plus is Shopify’s enterprise offering, providing the power and simplicity of Shopify standard along with the scalability, security, and customizability that enterprises need. In the past, enterprises would spend several million dollars over the course of 18 months in order to build and launch a custom commerce solution that met […]