May 23, 2017
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So, you’re about to spend a BUNCH of money creating your new ecommerce store. Doesn’t it seem like a good idea to validate your proposed
Join the next Ecomm Business Challenge
So, you’re about to spend a BUNCH of money creating your new ecommerce store. Doesn’t it seem like a good idea to validate your proposed
Remember several years ago when every marketer was telling you you needed a website. At first, you may have resisted, but eventually you got one
We were recently at the Shopify UNITE 2017 Conference in sunny San Francisco. This aptly named conference is a special partners-only event that Shopify hosts
Large companies usually have experienced in-house marketing teams or agencies that run their PPC campaigns, but most smaller companies don’t have this luxury. Instead, a
Having brand messaging guidelines for your company is vitally important. When you do brand messaging guidelines right, there are a bevy of benefits. First, it
Right now, Facebook is putting a lot of emphasis on Facebook Live. Sure, other social media sites offer the ability to do live videos as
So, you’ve got an amazing product or service, but your sales are lagging. You can’t figure out what is going on. This is probably a
This toolkit is for anyone doing their own digital marketing. There are a myriad of tools out there and it’s hard to navigate which ones
There’s a common belief that offering sales and promotions will cheapen your brand, especially if you are a premium or luxury brand. Brands often refuse
I am particularly fascinated by successful people and enjoy analyzing what exactly it is that makes them so successful. How did they get to where
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