7 Tips For Ecommerce Marketing Success: Tip 3
Build trust Now that we know to focus on our product and brand first, what’s next? You must build trust with your audience. Would you ever buy a Rolex from a rundown shop with broken windows and or a street vendor that carries his products around in the inside of his coat? Probably not. At […]
7 Tips for Ecommerce Marketing Success: Tip 2
Brand first. The next marketing fundamentals tip is brand first Wait! I thought product was first…Well, it is. But brand is also first. OK, we understand that technically both product and brand can’t be first. But just go with it. The point is your brand is SUPER important. You need to develop a brand that has […]
7 Tips for Ecommerce Marketing Success: Tip 1
There are endless marketing opportunities. Between social media, SEO, banner ads, retargeting, PPC, YouTube, etc, etc, etc, how do you figure out where to start? This week we’ll be sharing a tip with you every day of the week, starting with some marketing fundamentals. If you follow these fundamentals, you’ll have good basis for very […]
3 Trends That Will Shape Digital Marketing in 2016
Digital marketing is always changing, evolving, and quickly. We’re not talking microevolutions that occur over thousands of years, but radical evolution on a yearly basis. So what is in store digital marketing this year? 1) DESIGN AS A COMPETITIVE ADVANTAGE Design is a big word. Contrary to popular belief, it does not just refer to […]
Apple App Store Optimization Explained
Today apps are a dime a dozen. With everything from this app to that app, how do you compete? There is an endless stream of game apps, workout apps, lifestyle apps and productivity apps coming out regularly. How can you avoid getting lost? Ranking in the app store and showing up high in search results […]
The Unexpected Costs of Developing a Web App
Developing a new web app is a big project. And with big projects come unexpected costs…always. In our experience, many clients want a sure thing – a guaranteed cost. But there simply is no sure thing when you’re setting out to build something that’s never been built before. Unavoidable Unexpected Costs: The Nature of Web […]
An Honest Look into FoxyCart’s Ecommerce Platform
We have a pretty extensive collection of tools in our digital bakery. It’s loaded with devices and gadgets that we use on a regular basis. In fact, here are some of our favorites. Some are used for very specific types of projects, others are still being evaluated. We get questions from people all of the […]
Own, Don’t Rent: The Key to a Winning Content Hub
For a while, there were theories that you should develop outside blogs to link back to your site for better SEO or page ranking, but trust us, those days are gone. Long gone. When you’re building content strategy, begin with your hub. The hub is where you publish your core content: articles, videos, interviews, news, […]
Wash, Rinse, Repeat: How to Test and Optimize Your Site
Before you read any further, take this quick test: Do you have a website? Does your website have traffic? Are you testing your website in order to optimize it? If you answered yes to numbers 1 and 2, you’re making a mistake if you’re not also investing in testing and optimizing. So how should you […]
Why Your Keyword Strategy is Useless Without User Intent
You’ve poured over Google’s Keyword Planner, selecting just the right phrases to get your company top, or at least near-top, ranking in search results. You roll out your new AdWords strategy and wait for the customers to come rolling in. You even get lots of traffic to your site. But none of those visitors are […]