Your Biggest Questions About Building Mobile Apps, Answered
There’s no doubt people are using their phones and tablets more and more. But did you know that while mobile app usage is increasing, mobile web usage is declining? The idea of building an app (whether to market your business, make ad revenue, or use as a standalone product) is starting to look pretty appealing […]
The Branding Checklist for Startups
Let’s take a moment to consider one of the most successful startups in the world. Google. When it comes to branding, companies tend to get hung up on the deliverables – a name and a logo – but Google is a great example of keeping it simple. Instead of focusing on those outward aspects of […]
How to Improve Conversions Using a Mix of Art and Science
There is no magic bullet that will transform your website into a money-making machine. Success doesn’t happen overnight. If you think a beautiful website is all you need to be successful, you’re wrong. If you think a metrics-driven site is all you need to be successful, you’re also wrong. Great websites that convert are a […]
3 Marketing Challenges You’ll Face in Fast Growing Business
There is only one thing that is certain about business growth: it is uncertain. It’s extremely rare for a company to grow at a predictable pace. Either your business doesn’t seem to be growing much at all, despite all of your hard work, or it’s growing like crazy. Why is this? Well, people are followers. […]
5 Questions to Guide the Design of your Mobile App
As app usage explodes, new devices are being introduced every month, from the iPhone 6 to phablets (phone-tablet hybrids) to smart watches. Companies looking to cash in on this trend are scrambling to develop their own apps. Data from Localytics shows the average time spent using mobile apps is up 21 percent since this time […]
How Your Company Culture Affects Your Marketing
“Dare Greatly.” It’s a simple quote from Teddy Roosevelt that hangs on the wall in the Metacake offices. It inspires us to roll up our sleeves and get to work. It gives us the courage and motivation to get up and go again after we fail. This quote personifies the Metacake company culture. It shines […]
5 Questions Every Business Should Ask for a Stronger Marketing Strategy
Have you ever dreamed of being a nomad, throwing caution to the wind and trusting The Universe to provide for your every need? It’s a romantic vision, one we’ve all entertained on occasion. But you’re a business owner now. While aimless existence works for backpackers and hippies, when you’re running your own company, it’s the […]
Our Product-First Philosophy
Yes, we at Metacake consider ourselves philosophers. Not exactly cut from the same mold as Aristotle and Socrates, but we’ve been known to philosophize about a thing or two. Minus the togas. A lot of companies separate marketing and product design. They’ll market whatever product you bring to them. “Bring us a product,” they say. […]
Before You Launch: SaaS Marketing 101
About to launch your first SaaS platform? Congratulations! Do you have customers knocking down your digital door in anticipation of your public launch? No? In that case, hold up. Wait a second. Press the pause button, please. At Metacake, we have launched many SaaS platforms and will be the first to admin that we didn’t […]
Monetization Models for Mobile Apps
Let’s start with a couple of harsh realities that you need to consider before you figure out how to monetize your app. First, mobile apps are just like any other part of your marketing strategy – or your business. If it’s not well executed, it will fail. Period. Second, you don’t necessarily need a mobile […]