How to Build a Complete Conversion Rate Optimization Strategy (Part 3 of 6)
Do you need to be doing conversion rate optimization? Let me ask that question a different way…Do you have a website? Do you have traffic? If so, the answer is yes 99.99% of the time. You might think CRO is just valuable for ecommerce stores. It’s not. CRO provides great value for any website with a […]
Why CRO is the Linchpin in Your Marketing (Part 2 of 6)
E-commerce store owners are scrambling. They’re doing everything they can think of to boost sales. They’ve thrown their money in every direction imaginable – marketing, technology, design, content, SEO, social – all to reach their target market and convert them into customers. But here’s the problem. Even though sales are on the rise, they don’t […]
You’ll Never Look at Marketing the Same Way Again (Part 1 of 6)
Think about all of those investments you’ve made into your marketing. Your website, your e-commerce platform, your brand, your message, your email list, campaign after campaign, the list goes on… That’s a lot of investment and chances are you’ve spent a lot of money. And guess what – it doesn’t stop there… that’s only the […]
What Google’s Algorithm Updates Mean For Your Business
Pop quiz: How many Google algorithm updates were introduced in 2014? Two? Three? Five? Try 12. A handful grabbed headlines, like updates to Panda and Penguin and the new Pigeon update. But Google blessed us with a total of 12 updates in 2014 alone.
The Truth About Google Analytics
There are two things people really like about Google Analytics. First, it’s free! (And who doesn’t love free stuff?) Second, it provides you with a TON of data. Sounds like a pretty sweet deal, doesn’t it? How could that possibly be a bad thing? Well, it’s not necessarily a bad thing, but it is far […]
A Look Back at 2014 from Metacake’s Front Porch
As we look back at 2014 and wipe the sweat from our collective brows, we realize what a big year it has been at Metacake. While 2013 was spent defining the Metacake brand, 2014 has been about developing and executing that brand. With a defined brand identity in tow, we were able to focus on […]
Get Out Of Your Customer’s Way for Ecommerce Success
Before you start driving traffic to your site… Before you spend a single penny on marketing…. You must be absolutely certain that your site communicates exactly what your brand is. Visitors need to know not only who you are, but what products you sell and how to purchase them. Not only that – they also […]
7 Things Your Brand Should Stop Doing on Social Media
“Waffle, ketchup and olives were a bad choice. #projectilethrowup” I think we can all agree that the intimate details of a throwup session is never a good idea on social media. But can we agree on the other, perhaps less-offensive but equally-obnoxious, activity that many brands currently entertain on their social feeds? Here are 7 […]
Do You Really Need a Native App?
Today everybody wants to be mobile, and rightfully so. It’s crucial that your audience has a great mobile experience with your brand. However, in our experience – 9 out of 10 times, making an existing website mobile-friendly has proven to be a better investment than a native app. Here are a few reasons why. 1. […]
Top WordPress Myths Debunked
Today many people use WordPress like your grandmother drives a Ferrari. 1st gear works great, no doubt. But unbeknownst to grandma, there are 7 more gears in the crank. This is largely because of the various myths about WordPress many have come to accept. Yet, as a creative agency that strives to get the most […]