Understanding Facebook Ads Holy Grail: Relevance Score
October 26, 2018CommentIn Facebook advertising, the relevance score is a metric often overlooked and overshadowed by conversion rate and cost per click. However, it is one of […] …read more
In Facebook advertising, the relevance score is a metric often overlooked and overshadowed by conversion rate and cost per click. However, it is one of […] …read more
Updated: July 30, 2019
Content and commerce is all the rage right now, and rightfully so. More than ever, customers are looking for brands that they […] …read more
Historically, ecommerce owners have struggled with email. What’s that about?
Email marketing is a vital tool, something that they absolutely need in order to run a […] …read more
Updated May 2020
One of the main concerns when switching to a new platform is “How much is it going to cost me?” And not just […] …read more
Most people are familiar with Shopify. But what exactly is Shopify Plus? And who was it designed for as compared to regular Shopify plans?
Who was […] …read more
There are a lot of ways to drive traffic to your site, but many of them are a long game (like SEO or word of […] …read more
“Men don’t follow titles. They follow courage.”
from Braveheart
Just re-watch this famous scene from Braveheart where William Wallace motivates his troops to walk valiantly into battle […] …read more
Why is it important to take high quality product photos?
We all know product photography is important, but why?
Is it really worth spending precious time and […] …read more
Email is an incredibly important communication channel for ecommerce stores. It is one of the main ways to drive ecommerce revenue. With email, you have […] …read more
Some companies are fundamentally against running sales or promotions, usually out of fear of damaging their brand value. While we disagree that promotions devalue your […] …read more