Author: Ken Ott

Email Domination Series - Intro Hero Image

As a marketing channel, email has been through more cycles than most. It’s gone from thriving to being claimed “dead” and then brought back to

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10 Things You Must Do Before Starting a Marketing Project Hero Image

Launching a new marketing initiative is no easy task, and it’s easy to overlook important steps in the hustle of a big project. However, missing

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Are Facebook And Instagram Ads Dead Hero Image

If you’ve been in the digital marketing scene awhile, you’re likely aware of the ever-changing industry landscape, especially for Facebook and Instagram. There is an

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8 Email Marketing Tips Hero Image

In our work with brands of all sizes, without a doubt, email marketing (when done right) is by far the highest ROI marketing activity for

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9 Ecommerce Segmentation Strategies Hero Image

Updated: June 30, 2021 It’s no secret that the more personal and tailored you can get in your conversation with a customer, the more likely

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23 Survey Questions to Ask Your Customers Hero Image

Today we’re diving into one of the most under-utilized methods of growing an ecommerce business. Are you ready for it? Talking to your customers. Surprisingly,

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The Real Opportunity During Holiday Buying Season Hero Image

If you’re an owner or worker inside of an ecommerce business, once October arrives the number one thing on your mind is preparing for Q4

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10 eCommerce Landing Page Best Practices Hero Image

Picture this: You’re about to launch a new advertising campaign, complete with captivating Facebook ads, a killer video, eye-catching Google ads, and clever email content.

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Get Product Reviews on Google Shopping Hero Image

If you’re in the ecommerce world, hopefully you understand how fruitful Google Shopping can be for ecommerce growth. It’s a no-brainer of a channel and

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Shopify Security Hero Image

In the world of ecommerce and the internet today, cyber-security sometimes gets taken for granted. Cloud-hosted ecommerce platforms like Shopify Plus and BigCommerce Enterprise for

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