7 Things You Should Never Do During a Rebranding Project
Rebranding is about reinvention: to rethink your brand and to make your customer see you differently. If this is not your goal… Perhaps rebranding is not the thing for you. Check out our blog on when to rebrand for more info. If you do want to overhaul your public image, great! But watch out for […]
How To Organize Your Site Like Your End-Users Think
If you want to organize your site like your end-users think (and we recommend that you do if you plan to be successful), there are a couple of things that you need to know… What is IA? Just so we’re all on the same page, information architecture (IA) is the organization of all of the […]
Case Study: How a Local Car Dealership Redesigned Their Website For Success
What is the first thing that pops into your mind when you think of a used car dealership? Most likely it’s not excellent customer service and a great deal. It’s probably tough negotiations followed by taking a car you are unsure about at a price that you feel is too much. So what would you […]
How To Keep Your Website & Marketing Assets Safe
Most people don’t think of safety as a big marketing topic…but just think about it. What would happen to your business if everything you put into that part of your company were lost tomorrow? Most likely, this would be devastating. So, just like you have to trademark your brand or keep your physical property from […]
Why All Web Hosting is Not Created Equal
We all started on HostGator or GoDaddy…and there’s nothing wrong with that. In fact it’s the perfect solution for newbies to the web with little traffic and little risk. But what happens when you start to grow and need a little (or a lot) more reliability and security? So how do you know when HostGator […]
Why Your Ecommerce Strategy is Useless without Experience Design
Is there a relationship between your experience design and your ecommerce strategy? Yes. There is. It’s a fact. There is no ecommerce without some level of customer experience design. Regardless of whether or not you thought about it or intentionally created a strategy, the experience design is there, implicit in your ecommerce store… …and it’s […]
7 Tips for Ecommerce Marketing Success: Tip 7
Make it shareable What is our final marketing tip this week? Make it shareable. Shareable promotions are key for ecommerce. Think of it this way… you run a campaign or special promotion that your audience is crazy about. If you make it easy and intuitive for them to share with their friends, they might! If […]
7 Tips for Ecommerce Marketing Success: Tip 6
Create long term value Once you have a customer, you need to engage with them over the long term. The key is to provide quality content that is useful to your audience – no strings attached. Generating quality content is not easy or cheap. But it’s an investment that will likely more than return its […]
7 Tips for Ecommerce Marketing Success: Tip 5
Captivate your audience. You must get creative with your marketing. You’re probably thinking “Well…duh.” Marketing is largely about being “creative,” after all. But now-a-days, you have to take is a step further. Marketing is no longer about getting your message in front of your target audience. Marketing is about engaging with your audience, providing relevant […]
7 Tips for Ecommerce Marketing Success: Tip 4
Don’t be like everyone else. Now that we’ve covered the main fundamentals of online retail success, how do you get ahead of the rest? In order to be successful and to stand out, you must be different. There are industry leaders, and there are followers. Being a follower may be more comfortable and give you […]