Author: Ken Ott

Rebranding is about reinvention: to rethink your brand and to make your customer see you differently. If this is not your goal… Perhaps rebranding is

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If you want to organize your site like your end-users think (and we recommend that you do if you plan to be successful), there are

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What is the first thing that pops into your mind when you think of a used car dealership? Most likely it’s not excellent customer service

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Most people don’t think of safety as a big marketing topic…but just think about it. What would happen to your business if everything you put

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We all started on HostGator or GoDaddy…and there’s nothing wrong with that. In fact it’s the perfect solution for newbies to the web with little

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Is there a relationship between your experience design and your ecommerce strategy? Yes. There is. It’s a fact. There is no ecommerce without some level

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Make it shareable What is our final marketing tip this week? Make it shareable. Shareable promotions are key for ecommerce. Think of it this way…

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Create long term value Once you have a customer, you need to engage with them over the long term. The key is to provide quality

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Captivate your audience. You must get creative with your marketing. You’re probably thinking “Well…duh.” Marketing is largely about being “creative,” after all. But now-a-days, you

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Don’t be like everyone else. Now that we’ve covered the main fundamentals of online retail success, how do you get ahead of the rest? In

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