5 Steps to Develop Your Company’s Facebook Presence

First things first…you actually need to be on Facebook.

And not just as a company…as an active user too.

It’s just as important to understand Facebook from a user perspective as it is to understand all of the business tools that are available to you through Facebook.

Not only will this ensure that you’re up to date on all of the changes Facebook makes, but it gives you the opportunity to see how other company’s are using Facebook; what works and what doesn’t work.

Ready to get started?

Here are the 5 steps to develop your Facebook presence and grow your audience:

1) Create a page

The first step is to create a page for your business.

Do not use a personal page.

This may seem obvious, but we cannot tell you how many times we’ve seen companies just starting out make this mistake.

And make sure to select the right type of business as you set up your page (local business, product, band, entertainment, etc).


In order to take advantage of all of the targeting opportunities within Facebook, this detail is vitally important.

2) Make it look like you

Facebook offers plenty of ways to customize your company’s page to reflect your brand. Make sure to spend time designing each element (the background image, thumbnail icon, CTA and custom links) to make the page as you as possible.

All of these items should focus on building your brand.

Whatever you do, do not use the background image as a promotional banner. Promotional messages belong in your content, not in your primary brand messaging.

Promotions will come and go. In the end, your brand is all you have.  So, use this space to tell your audience who you are and why they should care.

3) Secure your branded URL

Set your custom URL for your Facebook. 

This should be as close to your brand name as possible.

Make it easy for your audience remember your Facebook domain.

Not only will this allow them to navigate quickly to your page, but also makes it easier for them to share your brand with their network.

4) Post great content

Now that you have your page set up correctly, it’s time to focus on your content.

Believe it or not, this should come before you start trying to build up your Facebook audience.

Your great content is what is going to attract users to your page and ultimately make them decide to follow you. So, focus first on posting quality content that is interesting and helpful to your target audience.

NOTE: This is not the opportunity to pack posts full of keyword rich marketing jargon that isn’t useful to anybody.

Your posts should be relevant to your brand and your audience and create value.

Whatever you do, do not send users to your Facebook page before there is enough content there for them to latch on to.

They won’t stick around and you’ll have damaged their view of your brand.

5) Promote your content to build an audience

Once you have your content in order, it’s time to start promoting your content to build an audience.

We’d like to share some quick tricks with you to grow your Facebook followers instantly, but the fact of the matter is building an audience is hard.

Really hard.

And it takes a lot of dedication and time.

They key is to get past the ghost town effect.

When no one is on your page…no one wants to be there.

I mean, nobody wants to hang out alone, right? What is the point of being part of a community that no one else is part of?

This is why quality content is so key.

If you are going to spend all of the effort reaching out to potential followers to get them to your page, you better make sure what you’re showing them once they land there is worthwhile…or all of that effort is wasted.

Once you manage to get past the ghost town cycle though, cheer up. Your audience will begin to grow organically.

Until then…just keep up the hard work.


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