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5 Steps to Becoming Independent of Ad Platforms

August 20, 2021

It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability […] …read more

The Golden Metric for Ecommerce Email Success

July 9, 2021

Most ecommerce brands are not getting the most value possible out of their email program. They might send promotional emails during a sale and have […] …read more

10 Metrics You’ll Need to Succeed without Platform Data

June 25, 2021

It’s no secret that digital marketing is changing. Over the last ten years, marketers and advertisers have become accustomed to having complete access to all […] …read more

The Anatomy of a Perfect Customer Service Page

June 18, 2021

We’ve said it before, and it bears repeating: customer service is the frontline of fan creation for ecommerce brands. It is a prime opportunity to […] …read more

How to Measure Advertising in a Private World

June 11, 2021

The world of digital advertising is clearly changing. Moves toward user privacy mean significantly less data tracking. Less data tracking means decreased capabilities for advertisers […] …read more

8 Ways to Improve Your Next Ecommerce Promotion for More Conversions

June 4, 2021

For most ecommerce brands, promotions and sales are the lifeblood of the business. Whether it’s the annual Black Friday / Cyber Monday sale, a 4th […] …read more

The 3-Part Checklist for Tracking Paid Ads

May 28, 2021

Tracking the performance of your marketing campaigns and their results on your ecommerce site can feel tedious and complicated, making it very tempting to put […] …read more

How to Know If You Are a Data-Driven Ecommerce Company

May 21, 2021

We’ve spoken at length about the importance of running a data-driven company and we’ve shown you how to move from not using data to using […] …read more

How to Systematically Improve Your Ecommerce Marketing

May 13, 2021

One of the most challenging aspects of marketing is sticking to a process of strategic decision making. Attribution is rarely cut and dry. “Clean” data […] …read more

How to Transition from Amazon to Your Ecommerce Website

May 7, 2021

To be a healthy and successful ecommerce business, you need total control over your primary sales channel. This is key to a long lasting, profitable […] …read more

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    • Post By: Metacake
      The Ecommerce Growth Academy
      July 1, 2022
      Why Your Internal Ecommerce Team Needs an Ecommerce Growth Coach

      If you are an ecommerce brand of any size, it’s likely that your marketing strategy and implementation are either run by an internal team (or …read more

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