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It’s Time to Own Your Customer Database Again

January 19, 2022

Are your customers actually your customers? The answer to that question depends on where you store your customer lists.

In the B2B world, and even […] …read more

The 5 Golden Multipliers to Grow Your Ecommerce Business

December 17, 2021

There’s no doubt about it, business is complex. But we also see ecommerce business owners overcomplicate it all the time, which leads to overwhelm and […] …read more

The Executive’s Guide to Paid Search Ads for Ecommerce Sites

December 7, 2021

This post is a continuation of our series for ecommerce executives. Whether you’re an ecommerce business owner, corporate-level executive, or ecommerce manager, it’s important to […] …read more

The Ultimate Ecommerce Promotion Launch Checklist

November 19, 2021

For most ecommerce businesses, promotions are essential to hit quarterly revenue goals, keep existing customers happy, and acquire new customers. Whether it’s a major sitewide […] …read more

The 8 Most Important Parts of Your Website to Update for Any Promotion

November 12, 2021

If you’ve been in the ecommerce world for any amount of time, you know that promotions (also called sales) and product launches are the lifeblood […] …read more

7 Steps for Choosing Ecommerce Metrics that Matter

October 15, 2021

If you run an ecommerce business or work for one, you know that there is no shortage of data to watch. Stats, analytics, metrics, and […] …read more

How to Diversify Your Ecommerce Sales Channels

September 17, 2021

Diversification in business is critical if you want to create stability. And ecommerce business is no exception. However, most ecommerce businesses are extremely under-diversified and […] …read more

The 5 Essential Sales Channels for Any Consumer Product Company

September 10, 2021

In order to run a business that is stable, healthy, and growing, diversification is more important than ever. Just like a stock portfolio, investing in […] …read more

The Anatomy of a Perfect FAQ Page

September 3, 2021

When it comes to building an ecommerce store, the FAQ page is not exactly the star of the show. It’s typically an afterthought during a […] …read more

The Secret to Running Promos on Shopify Plus without Breaking Your Store

August 27, 2021

Let’s start by clarifying that this is not a post outlining marketing strategies for running promos (although you can find tips for that here). Today’s […] …read more

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    • Post By: Metacake
      The Ecommerce Growth Academy
      July 1, 2022
      Why Your Internal Ecommerce Team Needs an Ecommerce Growth Coach

      If you are an ecommerce brand of any size, it’s likely that your marketing strategy and implementation are either run by an internal team (or …read more

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