The Perfect Ecommerce Category Page to Increase Conversions
March 17, 2021Now more than ever, shoppers are moving away from retail stores in favor of online shopping. This means your ecommerce store is facing tremendous opportunities […] …read more
How to Create an Ecommerce Avatar (with Template)
March 9, 2021These days, paid social channels make it so “easy” to target the right audience that we’re seeing ecommerce businesses fall into a risky mindset—they’re losing […] …read more
How (and Why) to Diversify Your Ecommerce Marketing Channels Before It’s Too Late
March 2, 2021Is your ecommerce business relying heavily on a single marketing platform? (Hint: You probably are.)
If you’re seeing high ROI on one channel, it’s tempting to […] …read more
How to Find, Assess, and Act on New Business Opportunities
February 24, 2021“Winter’s are some of the best wealth-building opportunities… [they’re] challenging, but they’re followed by spring.”
—Tony Robbins
Brands that thrive—even in the face of unexpected downturns—all have […] …read more
Why Amazon Is Not Ecommerce and Why You Need Both
July 2, 2020There is often confusion about where Amazon falls in the direct-to-consumer ecommerce space. Many businesses consider selling on Amazon to be the same thing as […] …read more
The Boring Stuff that Will Make Your Ecommerce Business a Real Success
June 25, 2020Have you ever noticed that the things most people gravitate towards are rarely the path to true success? So many large and small businesses chase […] …read more
The Power of Positive: A Simple Ecommerce Tip that Produces Big Results
June 12, 2020There is a reason why the best kept “secrets” are often hidden in plain sight. It’s because more often than not, these “secrets” are the […] …read more
How to Crisis Proof Your Ecommerce Business
April 16, 2020Crisis will come. Downturns will happen. Winter will always be one of the seasons. It is inevitable. Everything is a cycle. It may be more […] …read more
Why a Downturn is the Best Time to Build Your Brand and Grow Fans
April 14, 2020We often talk about the value of creating fans of your brand, not just customers. Your brand is the emotional connection between your business and […] …read more
Is Your Business Being Impacted by the Coronavirus? Here Are Some Ways Businesses Are Helping
March 17, 2020We all know about the Coronavirus / COVID-19. It’s impossible not to. If you own a business you are either being directly or indirectly affected, […] …read more
August 27, 2021
Let’s start by clarifying that this is not a post outlining marketing strategies for running promos (although you can find tips for that here). …read more