Hey there, we’re Metacake – an ecommerce growth team to some of the world’s most influential brands. In this case study, we are going to […] …read more
Throughout this series on how to build a dominating ecommerce email program, we’ve outlined how to create an ecommerce email program capable of skyrocketing your […] …read more
If you’ve been following along on our journey to creating a powerful email program, there is one important component left: your audience. This is the […] …read more
Automated email sequences are a crucial component of building a successful ecommerce machine, yet most brands are not using them to their full potential. It’s […] …read more
One of the most critical pieces of your ecommerce email program is, of course, your promotional campaign strategy. These emails are based on promotions, product […] …read more
“What gets measured, gets managed.” – Peter Drucker
Did you know these wise words from Peter Drucker apply to your ecommerce email strategy? There is no […] …read more
As a marketing channel, email has been through more cycles than most. It’s gone from thriving to being claimed “dead” and then brought back to […] …read more
I don’t know if you’ve seen our Youtube channel lately, but we love using video to communicate concepts. And it should be no surprise that […] …read more
Launching a new marketing initiative is no easy task, and it’s easy to overlook important steps in the hustle of a big project. However, missing […] …read more
Social proof is one of, if not the biggest, factors in converting a sale online. In fact, some data shows that products with 20+ reviews […] …read more
If you were asked “what does your business sell?”, most would respond with the product or service that your business offers. After all, your business …read more