Author: Ken Ott

Ken Ott (aka) Kenneth Ott is the Co-Founder of Metacake, an ecommerce growth team helping some of the top brands in the world unlock revenue online, and a hyper-business growth entrepreneur. Ken is responsible for leading our vision for growth in achieving our mission: To Help Grow Brands That Matter. Ken Ott has spent over 20 years building amazing businesses and influential brands that better the world through the products they create and the missions they drive. From NYC to San Francisco and around the globe, Kenneth has worked with some of the top influential brands in the world to help them achieve healthy growth in the consumer space. Ken has authored several books and other publications on healthy, hyper-growth business with the Metacake team. These have been featured by channels such as Forbes, Bizjournals, Shopify Plus, Klaviyo, and more. Outside of the office, Ken Ott leads workshops, events, and keynotes on the topic of fast, healthy ecommerce growth. Little known fact: Ken has also written songs for Grammy Award winning artists— What do you expect? We’re in Nashville, right?! Follow Ken: linkedin.com/in/kennethott/ twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt kenott.me

How to Do Market Research: A Minimalist Guide and Template

Top-down view of a workspace with a blog overlay on market research, showing a laptop, graphs, coffee, and tablet.

Not sure if you should invest in market research? Some business owners take market research into overdrive, spending tens or hundreds of thousands of dollars on complicated studies that may or may not produce valuable insights. But some level of market research is fundamental for success, whether you’re a new business or an established brand […]

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