7 Steps for Choosing Ecommerce Metrics that Matter
October 15, 2021If you run an ecommerce business or work for one, you know that there is no shortage of data to watch. Stats, analytics, metrics, and […] …read more
How to Diversify Your Ecommerce Sales Channels
September 17, 2021Diversification in business is critical if you want to create stability. And ecommerce business is no exception. However, most ecommerce businesses are extremely under-diversified and […] …read more
The 5 Essential Sales Channels for Any Consumer Product Company
September 10, 2021In order to run a business that is stable, healthy, and growing, diversification is more important than ever. Just like a stock portfolio, investing in […] …read more
The Anatomy of a Perfect FAQ Page
September 3, 2021When it comes to building an ecommerce store, the FAQ page is not exactly the star of the show. It’s typically an afterthought during a […] …read more
The Secret to Running Promos on Shopify Plus without Breaking Your Store
August 27, 2021Let’s start by clarifying that this is not a post outlining marketing strategies for running promos (although you can find tips for that here). Today’s […] …read more
5 Steps to Becoming Independent of Ad Platforms
August 20, 2021It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability […] …read more
The Golden Metric for Ecommerce Email Success
July 9, 2021Most ecommerce brands are not getting the most value possible out of their email program. They might send promotional emails during a sale and have […] …read more
10 Metrics You’ll Need to Succeed without Platform Data
June 25, 2021It’s no secret that digital marketing is changing. Over the last ten years, marketers and advertisers have become accustomed to having complete access to all […] …read more
The Anatomy of a Perfect Customer Service Page
June 18, 2021We’ve said it before, and it bears repeating: customer service is the frontline of fan creation for ecommerce brands. It is a prime opportunity to […] …read more
How to Measure Advertising in a Private World
June 11, 2021The world of digital advertising is clearly changing. Moves toward user privacy mean significantly less data tracking. Less data tracking means decreased capabilities for advertisers […] …read more
- August 27, 2021
Let’s start by clarifying that this is not a post outlining marketing strategies for running promos (although you can find tips for that here). …read more