Weighting Comforts

The team at Metacake collaborated with and directed the Weighting Comforts team to select an existing Shopify store theme and made limited modifications so the current store theme stayed consistent with Weighting Comforts brand. Metacake also assisted with the setup of Weighting Comforts eCommerce store including products as well as the launch of the new store.


Ely Cattleman

Ely Cattleman is a longstanding Westernwear brand sold in traditional retail. The primary goal of this project was to launch the Ely Cattleman brand on a modern and flexible ecommerce platform to give the business a baseline to develop and grow their DTC business. We built this store on the Shopify Plus platform as well as set up their B2B wholesale channel.


Cookshack offers high-quality commercial and residential BBQ equipment. We migrated Cookshack onto the Shopify platform, focusing on designing a site primed to make shopping easy for commercial and residential customers alike.

Freely Give

Freely Give curates beautiful and unique gift boxes that bring hope, encouragement and joy to families, friends, and loved ones.

We designed, developed, and launched a custom Shopify store for Freely Give, leaving them with a beautiful site enhancing customer experience and functionality.

Freedom Company

What We Did:

Freedom Company engaged in ecommerce strategy and growth coaching with Metacake. Our advising focused primarily on the optimization of their website and enhancement of their email growth initiatives. In addition, we also provided guidance on investment acquisition and business growth strategy. By leveraging Metacake’s expertise, Freedom Company was able to improve its online presence and develop targeted strategies to drive business growth. Through this engagement, Freedom Company gained a better understanding of the key levers that can help them achieve their business goals, positioning them for success in the competitive ecommerce landscape.

Why Metacake?

At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).

Stealth Hitches

Stealth Hitches are made for your car and to be fully hidden when not in use. No more bruised shins from contact with the receiver of other hitches, all while maximizing your towing capacity, maintaining your crumple zones (unlike other hitches), and maintaining the vehicle’s original appearance.

Metacake helped Stealth Hitches select an existing Shopify store theme and make modifications in order to keep the store consistent with Stealth Hitches’s brand. We also assisted with the setup of the online store including products, as well as handling the launch of the new store. Lastly, Metacake setup and configured third party apps that will help with sales growth and assisting the launch of the store into the marketplace.

Brilliantly Brave Parenting

Brilliantly Brave Parenting is a podcast, blog and resource site designed to empower parents of all stages and ages who are balancing meeting the demands of life while living responsibly as a family of Faith. Metacake set up a new WordPress site for and styled it remain consistent with the brand. We also imported all of the existing posts from their previous blog to the new website.

Peggy Green

Metacake worked with Peggy Green, a Southern lifestyle brand, specializing in traditional children’s clothes, classic women’s pieces, custom keepsakes, and luxe accessories, to select an existing Shopify store theme and make limited modifications to make the store consistent with Peggy Green’s brand.
We assisted with the setup of Peggy Green’s online store including products and will setup and configure a group of key third party apps. We will also handle the launch of their new store.


Skillway is a small, boutique sales consulting firm based out of Nashville, Tennessee. They help their partners hit and exceed sales goals. President and Sales Coach, Dew, was looking to develop branding to fit their brand voice and style.

Metacake worked with their team to understand and identify the core value proposition of the business and develop a distinct brand mark and style guide. The key elements of the style guide are logo anatomy and spacing, safety zone, brand typography, primary brand colors, and proper use of the logo.