HEY, HOOPLAH

July 10, 2017

What We Did:

Metacake collaborated with HEY HOOPLAH to bring their new product to the market. We worked closely with the merchant’s team to design and launch their direct-to-consumer (DTC) ecommerce store and establish a strong brand identity. Our team built their online store from scratch, ensuring that every aspect of the customer journey was set up for success.

Additionally, we created custom graphic designs that helped their brand stand out from the competition. Ultimately, our efforts proved successful in launching HEY HOOPLAH’s new brand into the market and setting them on the path towards long-term success.

Why Metacake?

At Metacake, we love snacks and we love the Hey Hooplah! brand. Our customer-centered experience design coupled with the ability to track and improve the stores we launch, allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of data, not instinct (although we have a good sense about that too).

Aromatics International

July 9, 2017

Metacake is working with both Aromatics and Aromahead to develop and optimize their email marketing channels for increased customer engagement, loyalty, and sales. Metacake has developed new automated email flows, provided valuable feedback on email campaigns, helped with strategic customer segmentation, and informed their monthly promotional strategy. By leveraging Metacake’s expertise for email communication, content marketing, and promotions, Aromatics and Aromahead are now able to more effectively engage with their customers and drive business growth through targeted email marketing initiatives.

 

 

Cubi Market

July 9, 2017

What We Did:

We partnered with the Cubi team to modify the designs of key store templates with the goal of improving the customer experience and increasing conversion and engagement. After reviewing the store’s data and making the necessary design updates, customers now have a much easier checkout experience.

Why Metacake?

At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).

Skin Pharm

July 8, 2017

What We Did:

Metacake partnered with Skin Pharm to migrate their site and online store from WordPress/WooCommerce to the Shopify Plus platform creating a better customer shopping experience and put in place a platform to support the growth of the business. The Metacake team carefully recreated their current WordPress site on the Shopify Plus Platform to ensure brand and customer journey consistency.

Why Metacake?

At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based on analytics, not instinct (although we have a good sense about that too).

Lolli & Pops

July 8, 2017

A Lesson in Analytics & Conversion Reporting

Lolli & Pops is a luxury candy company that truly offers the best in specialty candy such as truffles, chocolates, and all manner of delicious treats as well as curated gift boxes for special occasions. They have locations all over the United States, from New Jersey to Chicago and California.

They have a beautiful, complex and highly custom existing Shopify store, but were having slight troubles with their analytics and tracking customer activity. Ultimately, this was making it difficult for them to receive valuable customer data in order to continue growing their business through a fluid customer experience. So, the team at Lolli and Pops came to Metacake as trusted Shopify Plus partners.

The Metacake tech geeks jumped right on it and performed an assessment of their Google Analytics installation setup to make sure it was configured correctly. In English: we spent time digging to understand how things worked in their online store. With their seamless store and checkout experience being so customized, they ended up breaking the standard analytics integration. So, this needed to be fixed as soon as possible.

The end goal? To implement full funnel analytics and conversion reporting, fine tune the customer experience in the checkout, and provide a custom installation of Google Tag Manager (better known as GTM), in order to tag the events and selections of the customer, including the tracking of micro events. This would be used to track customers through the funnel and assess where improvements to the experience might need to be made.

Through our team’s work we were able to deliver an analytics solution that provided tracking through the entire flow giving them valuable customer data to further grow their business. And you know we’re all about growth here at Metacake! We also delivered clean and accurate customer data to help them track campaigns, which helped them manage their marketing activities. Without accurate customer data and analytics, it’s impossible to grow.

Our expertise in working with Shopify and Google Analytics and our experienced development team allowed us to solve a big problem for Lolli & Pops that was hindering their growth.

rootberry

July 7, 2017

What We Did:

rootberry came to Metacake as an innovative food startup offering local delivery while also launching into the retail grocery channel. Metacake partnered with the rootberry team to build the best ecommerce strategy for launching their online store and delivery business. Metacake designed and built rootberry’s ecommerce store on Shopify Plus as well as their B2B portal. Metacake also helped rootberry launch its email marketing channel on Klaviyo and provided ongoing growth consulting.

 

Why Metacake?

At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).

Cascadia Vehicle Tents

June 12, 2017

What We Did:

Cascadia Vehicle Tents came to Metacake with the objective of migrating their existing website from Magento to Shopify Plus and to fully redesign their store in the process. Metacake helped solve some major customer experience issues that CVT was facing on their legacy store. Our teams worked together to transfer their product data, orders, and customers, while also enhancing their visual presence. As a result, CVT’s ecommerce revenue doubled in a short space of time, and their conversion rate more than doubled over the course of the first year on Shopify Plus.

Why Metacake?

At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).

Vimeo & A Faster Horse

June 11, 2017

A Faster Horse is a documentary on the 50-year history of the Ford Mustang, including archival footage and interviews with designers, fans and collectors. It released in April of 2015.

Metacake handled the eCommerce portion of the ticketing to the live event experiences in partnership with Vimeo at theaters across the country.

GCI Outdoor

June 11, 2017

What We Did:

Metacake migrated the GCI Outdoor ecommerce store from Magento to Shopify Plus. During this process, we redesigned their store, and transferred all their data, products, and customer orders, while also refreshing their brand style, improving the customer journey and adding more engaging visual elements.

As one of the most reputable and prominent camping chair companies in the industry, GCI is well-known for its patented rocking chair technology, and its products are stocked in numerous big-box retailers. Since launching on Shopify Plus, GCI has experienced remarkable growth, with a significant increase in revenue, over 10% increase in conversion rates, and increase in average order value.

Why Metacake?

At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).

Purar

June 11, 2017

What We Did:

Metacake assisted the Purar team in developing a clear growth plan to reach specific goals through strategic coaching, campaign feedback, and data analysis. The main focus areas included:
-Marketing strategy and activities
-Brand discovery
-Go-to-market strategy
-Positioning and pricing strategy
-Email marketing strategy
-Competitor analysis

Why Metacake?

At Metacake, we are data-driven and multidisciplinary. Our unique approach to customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based on analytics, not instinct (although we have a good sense about that too).