Skillway is a small, boutique sales consulting firm based out of Nashville, Tennessee. They help their partners hit and exceed sales goals. President and Sales Coach, Dew, was looking to develop branding to fit their brand voice and style.

Metacake worked with their team to understand and identify the core value proposition of the business and develop a distinct brand mark and style guide. The key elements of the style guide are logo anatomy and spacing, safety zone, brand typography, primary brand colors, and proper use of the logo.

Metacake provided A&J Distributing, LLC / with selected marketing services on a monthly basis including introducing new lines of pajamas to current and targeted new customers, create relevant and timely campaigns to keep the Sleepyheads sight top of mind throughout the year, sell the remainder of their inventory, and create and manage Facebook and Google ad campaigns.

Teasley Services Group

The team at Metacake created a WordPress website for Teasley, assisting in branding and messaging as well as site design, development and launch. 

Southern Firefly

Southern Firefly Candle Co. is a luxury fragrance brand that creates the finest handmade products with an eco-friendly mindset. Metacake created a Shopify site for Southern Firefly, which included development and choosing a theme design. 

Ginny Bea Boutique

Ginny Bea is a baby and women’s boutique located in Memphis, Tennessee.

We selected an existing Shopify store theme and refreshed it to line up with Ginny Bea Boutique’s brand. We also assisted in the setup of the store including product, handled the launch of the new store, set up sales growth apps, and created initial marketing launch campaign.

Simple Modern

Simple Modern is a drinkware brand featuring premium vacuum insulated, powder coated tumblers and bottles that will keep your drink cold for up to 24 hours and hot for up to 8 hours. Simple Modern seeks to develop exceptional products and lasting relationships.

We relaunched their existing Shopify store on a new theme with brand and content customizations, a new university drinkware page as well as a greek drinkware page.

Fulton & Roark

Fulton & Roark crafts high quality grooming products specifically built for the way men operate.

Metacake fine tuned some updates and development for their Shopify theme, leaving them with a squeaky clean and functional website.

Along with the website development, Metacake also crafted and led a half-day photoshoot for the intended use of digital display advertising, social media, email campaigns, and print marketing materials. Metacake found a location suitable to the vision of F&R in a beautiful Nashville home, then directed key shots of products in use. This included a variety of new products such as face wash and face scrubber, as well as popular products that have been around such as shaving cream, aftershave cloths and solid cologne.

“Always extremely professional and super quick to jump on the project as well as finish it out. Great work all around!” – Fulton & Roark




Banded is a national headband and apparel company in Franklin, TN.  Their products are superior to many others on the market, and for every band they sell, they donate 3 meals to a child in need around the word.  Banded was primarily a B2B company that sold their products to big box retailers. They approached Metacake to design, build, and market a new B2C eCommerce store.

After the new store was completed, we devised a marketing and optimization strategy over a long-term engagement to launch new product lines, drive new traffic and improve the customer experience, conversion rates, and average order value.